Cite Harvard Bekmurodova, G. Banking Competition and Stability:
The study was conducted to understand the behavioural intention of mobile banking usage of Indian customers. Research methods Literature review on retail banking the Factor analysis and a multiple regression analysis were done in order to determine the extent of impact the antecedents have over the behavioural intentions of mobile banking usage.
The results of the study showed that other than the traditional variables like Perceived Usefulness and Perceived Ease of Use, factors like Perceived Image, Perceived Value, Self Efficacy, Perceived Credibility and Tradition all significantly affects Behavioural Intentions towards mobile banking usage.
Palani and Yasodha P. The results of this study showed that gender, education and income of the consumers play an important role in usage of mobile banking.
Most of the researches are focused on the acceptance of the mobile banking technology due to which not much research has been conducted on people. The research reveals that if skills can be upgraded among the consumers there will be greater willingness on the part of consumers toward the use of Mobile banking.
Some the factors like security trust, gender, education, religion, and price can have minimal effect on consumer mindset towards Mobile banking compared to the other factors.
Banking Competition and Stability: Comprehensive Literature Review. International Journal of Management Science and Business Administration, 2(6), Vancouver. dimensions of competition in the retail banking sector. Following the introduction of PC banking, ATMs and phone banking, performance variable following banking literature and industry norms for bank performance definitions in Kenya. However the effects of internet banking on the financial performance of commercial banks in Kenya. II. This paper examines the influence of non-interest activities on bank lending in terms of loan quality and interest spread. We also investigate the possible existence of profit complementarities between non-interest activities and lending.
Thakur, Rakhi; Srivastava, Mala. Perceived usefulness, perceived ease of use and social influence are found to be significant dimensions of technology adoption readiness to use mobile commerce while facilitating conditions were not found to be significant.
The results of the research study also indicate the perceived credibility risk defined by security risk and privacy risk are significantly associated with behavioural intention in negative relation, which indicates that security and privacy concerns are important in deterring customers from using mobile commerce.
This research study developed an integrated model for behavioural intention towards financial innovations. Practical implications of this study is one of the few empirical studies which have investigated the adoption of mobile commerce in India, which is considered one of the fastest growing countries in terms of mobile usage.
The study relates to inclusion of both utilitarian and credibility aspect of adoption intention. It gives an empirical basis on which mobile and banking companies can base their mobile payments marketing strategy.
This research paper examines the factors influencing the continuance decisions of the early adopters of m-banking services in Kerala, India.
The study used constructs adopted from Technology Acceptance Model along with constructs of perceived service quality, perceived credibility and perceived risk to empirically establish the influence on satisfaction and continuance usage intentions. The study confirmed that after adoption of the technology, the customer finds satisfaction in the quality parameters of the service.
Perceptions about the risks involved in m-banking had adverse impact on service quality and satisfaction. Attracting the new customers may not be easy than retaining the existing mobile banking customers Hence the current research focuses on the factors influencing actual usage of mobile banking services.
Technology, which was playing a supportive role in banking, has come to the forefront with the ever-increasing challenges and requirements. Technology to start with was a business enabler and now has become a business driver.The Australian Financial Review reports the latest news from business, finance, investment and politics, updated in real time.
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Measurement of Service Quality in UK Retail Banking Sector and its impact on customer satisfaction and switching behaviour of cu - Literature review Example.
Literature Review Retail banking is facing multiple challenges. These challenges have been categorized in 5 different sources. Security, Decrease c. 7PS MARKETING MIX AND RETAIL BANK CUSTOMER SATISFACTION IN NORTHEAST NIGERIA Haruna Isa Mohammad Department of Management Technology, LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT One of the main areas focused on by organisations today is how to satisfy customers, because.
Retail banking refers to banking in which financial institution effect transaction directly to customer. Retail bank offer basic banking service to the general public such as checking and saving account, safe deposit, mortgage and other.
Consumer acceptance of internet banking. On searching literature review we found different factor that. CHAPTER 2 LITERATURE REVIEW Internet Banking With the extensive technology innovation and telecommunications, we have Primary Retail Banking Channel (Forrester, ) The terms Internet Banking and online banking are often used in the literature to refer the same things.
According to Hamid et al (), online banking is.