There are many other options that are not listed in the study that Alissa could exercise in this scenario to make Guido focus more on his job. In this particular case, the head chef Guido has not been through business school like the owner Alissa has. This plan outlines a strategy and success is a comprehensible, actionable tools that will enable The Italian flower restaurant to apply marketing activities to give a profitable return of the investment. The restaurant, which is owned and operated by Karen Payne, has just completed its third year of operation.
The Past Marketing Strategy Prior to opening her business, Angelina believed that her strategy was well thought out. Once she selected her location, she began to beautify her location by tiling the floors and performing other facelifts to the establishment to attract targeted customers.
The Present Marketing Strategy Angelina Palio realized that she had to step up her marketing strategy to attract the targeted customers to dine at her establishment to keep her business afloat. She looked at her past marketing strategy and determined that something else had to be done because her past marketing strategy was not working.
Angelina stepped up her advertising, which now, she not only advertised her business in the metro newspaper, but she had secured 10 late-evening spots on a news program at a station, which targeted the middle-income America and she also did radio advertising.
In doing this, Angelina was able to reach the individuals that lived in that local area through the newspaper, radio and television station. She was also able to reach the targeted customers that were passing through that area, via driving. The Segmentation and Positioning for Past, Present and Future Strategy With regards to the past, Angelina Palio targeted the individuals within that community through the metro newspaper, individuals visiting the shopping mall and the interstate drivers that were passing through.
With regards to the present, she targeted the metro newspaper readers, shopping mall visitors, interstate drivers, radio listeners and television viewers.
With regards to the future, she will be able to continue to target the metro newspaper readers, shopping mall visitors, interstate drivers, radio listeners, television viewers as well as internet users, if she decides to take her marketing strategy to another level and advertise via the internet.
The Demographics of the Target Group Past, Present and Future Angelina Palio considered both male and female of all ages, as well as individuals who enjoy eating Italian food, dining in a nice facility and individuals who are visiting her community via the interstate these individuals may be coming in from out of town as her demographics of the target group with regards to the past.
With regards to the present, she targets the same individuals; however, she also started looking at the middle income Americans. As for the future, again she will target all of the above, as well as internet users if she decides to advertise via the internet.
Recommendations for Angelina Palio Since business is starting to pick up and her situation has begun to improve, I would recommend Angelina continue to operate her business and not consider franchising at this time.
When choosing to franchise, there is a lot that one have to consider. As a business owner, you will have restrictions on how you can run your business, the franchisor may go out of business, other franchisees can give the brand a bad reputation and you may find it difficult to sell.
I would also tell Angelina to advertise online as well. In this technological environment we live in, so many individuals are utilizing the internet and what best way to reach a wide variety of individuals, but through the internet.
Also, Angelina can offer coupons, through the mail, in the mall, to her restaurant as well as have billboards generate. These suggestions are marketing strategies to get the targeted individuals in her restaurant. Works Cited Perreault, William D.
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Palio’s Ristorante Case Analysis The Situation Angelina Palio is the owner and manager of Palio’s Ristorante and is reviewing the slow growth of her restaurant.
In reviewing her restaurant’s growth, she is thinking about the future and how she can modify her current strategy to attract more clientele into the. “A fresh-air, Italian restaurant with a modern feel” ~Yelp “The food truly is amazing – fresh and delicious.
The wine list is fantastic.. But, what makes it a 5 star rating for me is the people. From the hostess, to the bartenders to the kitchen support staff” ~Yelp Read more here.
Nov 22, · Essay on Palio's Italian Restaurant Case Study Words Nov 22, 5 Pages Palio’s Ristorante Case Analysis The Situation Angelina Palio is the owner and manager of Palio’s Ristorante and is reviewing the slow growth of her restaurant.